Don Julio - Mexican Independence Day

For Mexican Independence Day in Chicago, we created a CGI moment for Don Julio that blurred culture and spectacle. Inspired by traditional trajineras, we designed custom boats rooted in authentic Mexican craftsmanship, subtly infused with Don Julio bottle branding.

The execution felt so real that it sparked organic social buzz, with viewers questioning whether the boats were actually there. A cultural tribute turned scroll-stopping illusion.

In 24hs:
1,004,145 Views
758,607 Impressions - 21x BM
3.56% Engagement Rate
28,153 Engagements
19,173 Likes
7,918 Shares

Agency: VaynerMedia
Client: Don Julio