Don Julio - Rosado Takeover
The Don Julio Rosado, a reposado tequila rested in ruby port wine casks, aimed to own the luxury daytime drinking occasion. The brand sought to shift attention from rosé wine, which typically dominates conversation during the season.

To reach their audience, we created a CGI social media campaign, where fans and newcomers alike expressed excitement and pride for their city when they saw Don Julio’s Rosado bottles arrive in their very own backyards. The realistic appearance of the videos at a glance resonated strongly with viewers, and the series of videos spiked engagement throughout social media platforms.