IBM + Spotify

Keeping up with the thousands of new songs uploaded to the internet daily was impossible for music producer, Alex da Kid. So we helped him reinvent the process. We designed a revolutionary new tool powered by Watson AI. It was built to understand the specific qualities he needed in an artist. Before it helped find the perfect artist for his song "Go," it searched through two million artists on Spotify under thousands of subgenres, analyzing artist personalities and music blogs.